My name is Verena and I am the founder and owner of The Wool Club, a Berlin based company focusing on sustainable, fair and eco-friendly making & living and modern, minimalist knitwear designs for everyday favourite pieces.
From the moment I first fell in love with knitting, it felt like something that would bring a lot of joy into my life, and this ultimately led to founding my own small business and quitting my job in educational research a little later at the end of 2016. It's a decision that has made me happy every day ever since, and I have never looked back!
Reflecting on the inspiration behind my knitwear designs and the core reason why I make, I found the deep desire to work towards more sustainability in living and making within me. With the designs I create, I aim to enable and inspire knitters to make pieces that are minimalist and versatile enough to be loved and worn for a long, long time (think wardrobe staples!), and to showcase natural, sustainably and ethically made yarns.
Sustainability in all aspects of life is something I care about deeply, and my work reflects this holistic view. With my company, I aim to contribute our part to a more sustainable, fair and eco-friendly way of working, making and living. To me, that means covering and connecting a range of topics, including (but not limited to) making, fashion, beauty, and home & living, and contributing to the discussion on how they relate to sustainability. At The Wool Club, we believe in being kind and mindful and are passionate about high quality, ethically made materials, about supporting small businesses and about growing this amazing community of creatives and makers of all kinds. Treating everyone around us and the world we live in with respect and future generations in mind plays a huge role in that, and I couldn't be more grateful for the opportunity to incorporate this core value into my everyday work.
Our website is intended to be a space where you can learn more about our work, catch a glimpse behind the scenes of everything happening here at The Wool Club and find interesting tutorials and content on all things sustainable, mindful living and making. The Wool Club is a quickly growing company (which is truly amazing!) and I'd love to invite you to explore the options of getting involved and collaborating.
Before you continue wandering around our website, I thought you might want to sign up to our newsletter? You'll get a free knitting pattern and automatically particpate in fun giveaways whenever a new pattern launches, too!
This is where you can learn a bit more about our awesome team very soon! Want to see your name here? Take a look at our sample knitting info!
Camille - Sample Knitting
Amelia - Tech Editing
Dawn - Sample Knitting
Deborah - Sample Knitting
Monica - Sample Knitting
Sara - Sample Knitting
Sylvia - Sample Knitting
join the The Wool Club community!
When I first discovered the ever-elusive world of Instagram and other platforms, I fell in love with this wonderful, welcoming and close-knit community I'm so proud to be a member of. Being able to connect with people that share the same passions, values and interests is invaluable and something I'll forever be grateful for. At The Wool Club, we believe in supporting and growing this amazing flock of ours, and I'd like to warmly invite you to join the TWC community!
We're most active on Instagram where we share bits and pieces of our work and life. Follow along to stay updated, and please do say hi if you like!
Our group on Ravelry is where all the knitting related fun happens, where we host knitalongs, announce new fibre swaps and organise giveaways. It's a lovely space for connecting, chatting about The Wool Club designs & projects and all things yarn & knitting, and you're warmly invited to join! You'll find us here.
You're an avid, reliable, intermediate to experienced knitter? You'd love to contribute to the community, be involved in the processes behind the scenes of a knitwear design company and get early access to my latest knitwear designs? Then you should think about signing up for test knitting! How exactly does this test knitting thing work? In short: you'll get free and early access to the pattern (plus a little thank you!) in exchange for your feedback. To find out more please read through the Test Knitting Guidelines. Still interested in becoming a test knitter? Great! Sign up here.
TWC knits is a blog series that shines a spotlight on members of our community and their favorite The Wool Club projects. Find all TWC knits articels here! For a chance to be featured, please send an email to firstname.lastname@example.org and include your name, your Ravelry ID, and a couple of high quality photos of your The Wool Club project. We'll also keep an eye on Instagram, so make sure to tag your posts with #thewoolclubknits!